How to design the best display sign for your business?
Customers often come to us looking for the best sign company in Sydney, Melbourne, and Canberra. They stick with us because we work with each and very client to identify the best signage strategy for their business. Here are some tips on how to make the best display sign for your business.
#1 – Make sure you add the right information. Know your business. Know your customer. And get right to the point on your sign.
#2 – Go for simple, clever solutions. The sign should be easy-to-read, address the basics, but also “be clever” (if possible). For example, an interesting logo with eye-catching color can draw customer attention.
#3 – Make sure your sign is viewable in different settings and lighting. How does it look at night? During the day? From a vehicle? From close up vs. far away? Look at your sign from the customer’s perspective.
#4 – Location, location, location. Choose the best location for your display signage. The point of promotional signage is promotion: so, make sure it promotes your business by being nearby to “eye” traffic. Is it indoors? Or outdoors? All by itself, or amidst a clutter of outdoor signage?
#5 – Brand iconography. Work with our best-in-class display signage design team on your brand iconography and consistency. Your brand is YOU. It needs to project a consistent look and feel. Our team can help your signage to achieve this via materials, integration, typography, and colours.
By working with the sign design team here at Platinum Signs, you will not be alone. Our team excels at capturing the brand image you want to convey and translating that into incredible signage. Many of our projects are visible across Australia: from Sydney to Canberra, Melbourne to Bondi Beach, and everywhere in between.