Installing a sign means having it placed in a location that will benefit your business the most. Many signs are simply installed without much consideration given to visibility. Just as in real estate, people say it’s ‘location, location, location.’ Your sign should be installed in a location where it will provide the largest impact. For illuminated signs, this means making sure everyone can see the sign both day and night. Identify where your traffic is, and create eye-catching signs with colors, light, and location.