There are many questions you need to ask yourself when planning out your sign and signaged needs. What is the most important information you need people to see? Is there anything that is not necessary? Often signs are bloated with information, and this can have a negative effect. Good signs will deliver their message in the shortest amount of time. If you need to include a lot of information, you can always add that to a smaller sign after a larger one has done the job of drawing people in.

Consider the location of your sign. For example, if you’re installing a sign where people are moving quickly (e.g., in their cars), you only have a small amount of time to deliver your message. However, if your sign is placed in a location where people are waiting or walking (reception areas, shopping centres, etc.), you can give them a sign that includes more detail. Consult with our signage experts and we can design a custom sign plan for your business.