Signage is generally considered any graphic display specifically designed to provide information for an audience. This information can cover details about a business, promotional material, provide directions, or display important information (warnings, safety hazards, etc.).
Signs are commonly used in advertising and promotional material. Signage is the most cost-effective means for attracting customers to a business. Building signage and vehicle wraps are used very effectively, and these signs will provide a long-lasting effect to advertise your business.
In addition to providing information about sales and promotions, signs can be deployed to offer directional information. You can use signs to direct customers where they need to go for parking, to pay for your services, or where to find items in your store. When a business has adequate signage, it can lower the need for additional staff to direct customers around your business.