Best practices for retail signage
Be specific – When designing retail signage, include specific details, like relevant product information and location-specific instructions.
Keep it simple – The message you are trying to pass on to your clients should be clear, a message with too much information is often ignored. Try to use a five-second rule: if you can convey the main themes of the sign in less than five seconds, it passes muster. If it takes longer than that, shorten it or use a series of messages rather than just a long one.
Consider illuminated retail signs – New LED sign technology allows for businesses to make their signs stand out with lights, both externally and internally. These so-called “3d Signs” are really amazing!
Create a call to action – A clever sign encourages the customers to take action.
What makes Platinum Signs the best signage company for your needs?
Today’s retail consumer is bombarded with messages. You need retail signage that gets to the point quickly in a visual way. The simplicity of retail signage is what makes it difficult. That’s our special expertise. Platinum Signs understands what makes you differ from others in your competitive segment. Our team of retail signage experts work with small shop owners as well as with large chains with multi-store projects across the country, to find the right message in a visual sense. The project may be a complex shopping centre sign, or it may be just a simple acrylic panel for promotional decals. Each retail signage project is unique.
Retail shop signage is a silent yet high selling salesperson. The signs in your shop help the customers navigate without the need to be asking sales staff basic questions. The signs in your shop convey your brand message.
Just like the standards you would set for your team members, the expectations for their conduct, appearance, etc., so it goes with your retail signage. Here, the visibility, the colours, messaging and quality of your retail signage also require consideration and development.
As for employees, signs can be designated to convey job tasks, which would range from wayfinding and general product information to usage and sales information. Retails signs are sometimes the “forgotten” element of your shop or business. Let our retail signage company help you to get the best-in-class customer experience. Based in Sydney, we service not just Sydney but Melbourne and Canberra as well as all of Australia.