Retail signage: smart solutions for your business

If you would like to run a successful business in Australia’s competitive retail environment, if you want a business that drives sales and attracts customers, you will need to be seen. How will customers see your business? Through effective retail signage, that’s how. Fortunately, Platinum Signs leads Australia as a top-rated retail signage company.

What are some of the advantages not just of retail signage but of working with a retail sign company (that really knows its stuff)? Let’s investigate.

High quality signage is a practical and efficient way to drive foot traffic or automobile traffic going past your business and communicate with the public when designing the layout of your store and its signage.

Retail signage has to be done correctly done, otherwise in can be “overkill.” Too little signage and your customers don’t notice your brand. Too much and they get overwhelmed. Brick-to-mortar signage is just as relevant for most businesses still as online marketing campaigns, so it should definitely be a part of your marketing budget.

Advantages of retail signage include: 

  • Cost effective marketing tool
  • Communication with customers
  • Sales increase
  • Cost effective solutions available that allow seasonal updates
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The Platinum Difference.


Types of retail signage

  • Digital Signage
  • Outdoor Signage
  • Display Signage
  • Informational Signage
  • Persuasive Signage
  • Compliance Signage
  • Printed mats
  • Window Graphics
  • Wall Signs
  • Floor decals
  • POS systems
  • Shopfront Signage
  • Café Barriers
  • 3d signs & Illuminated signs
  • Awning and fascia signs
  • Digital prints
  • Pylon and monoliths signs
  • Short term signs solutions available

Best practices for retail signage

Be specific – When designing retail signage, include specific details, like relevant product information and location-specific instructions.

Keep it simple – The message you are trying to pass on to your clients should be clear, a message with too much information is often ignored. Try to use a five-second rule: if you can convey the main themes of the sign in less than five seconds, it passes muster. If it takes longer than that, shorten it or use a series of messages rather than just a long one.

Consider illuminated retail signs – New LED sign technology allows for businesses to make their signs stand out with lights, both externally and internally. These so-called “3d Signs” are really amazing!

Create a call to action – A clever sign encourages the customers to take action.

What makes Platinum Signs the best signage company for your needs?

Today’s retail consumer is bombarded with messages. You need retail signage that gets to the point quickly in a visual way. The simplicity of retail signage is what makes it difficult. That’s our special expertise. Platinum Signs understands what makes you differ from others in your competitive segment. Our team of retail signage experts work with small shop owners as well as with large chains with multi-store projects across the country, to find the right message in a visual sense. The project may be a complex shopping centre sign, or it may be just a simple acrylic panel for promotional decals. Each retail signage project is unique.

Retail shop signage is a silent yet high selling salesperson. The signs in your shop help the customers navigate without the need to be asking sales staff basic questions. The signs in your shop convey your brand message.

Just like the standards you would set for your team members, the expectations for their conduct, appearance, etc., so it goes with your retail signage. Here, the visibility, the colours, messaging and quality of your retail signage also require consideration and development.

As for employees, signs can be designated to convey  job tasks, which would range from wayfinding and general product information to usage and sales information. Retails signs are sometimes the “forgotten” element of your shop or business. Let our retail signage company help you to get the best-in-class customer experience. Based in Sydney, we service not just Sydney but Melbourne and Canberra as well as all of Australia.

What our clients have to say:

Matt Soltau
Expansion Manager
Smile Direct Club

Great work, consistently delivering on time, on budget our projects across Australia and NZ in multiple sites, inclusive of regional centres.

Olivia Longson
Marketing Manager
Lounge Lovers

Platinum handles all our signage requirements across our stores in Australia, from window decals, outdoor billboards and fleet branding.

Caio Bueno
Head of Operations
Two Men and a Truck

Platinum Signs has been providing signage to our fleet across the country for years. We can rely upon their expertise when it comes to advise as well as trusting their crafted installers that always live up to our expectations.

Our Clients

Freedom Hearing
Smile Direct Club
Two men and a truck
Cancer Council
Total Fitouts
Accor Hotel
Lounge Lovers
Western Sydney University

Our Clients.

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