A printed livery, not a colour
The Street View design is a full printed artwork — sky, clouds and mountains flowing across bonnet, doors and tailgate — reproduced identically on every vehicle.
Sydney project · Fleet branding
The most photographed fleet on Australian roads.
In 2018, Google refreshed its Australian Street View fleet — and Platinum Signs put the livery on the road. Eight vehicles were wrapped in the printed sky-and-mountains design, finished as one identical set, and fitted around the camera rigs that make these cars instantly recognisable in every suburb they map.
Sydney · fleet wrapped by Platinum Signs for Google Street View
On the harbour, on brand
The finished livery with its Street View camera rig, in front of the Opera House.
- Client
- Google Street View
- Fleet
- Eight vehicles, one livery
- Build
- Full printed fleet wraps
- Year
- Wrapped in Sydney, 2018
The project in detail
In the workshop, in a row, and in front of the Opera House.
Eight photographs follow the fleet from the wrap line to the finished vehicles photographed around Sydney with their camera rigs mounted.
The landmark photography shows the delivered fleet in service — the same vehicles that went on to map streets across Australia.
Project at a glance
One design, eight vehicles, zero visible variation.
Fleet branding lives or dies on consistency. Eight vehicles had to leave the workshop looking like one car photographed eight times — panel joins, colour and placement identical across the set.
Built around the rig
Each car carries a roof-mounted Street View camera rig, so the wrap was fitted to work with the mounting points rather than fight them.
A production-line rollout
The vehicles moved through the workshop as a staged line, so the fleet could be wrapped, checked and released as a single consistent set.
How it came together
From artwork to eight identical vehicles.
A fleet program is a manufacturing exercise as much as an installation. The design was engineered for the vehicle's panels once, then repeated with production discipline across the set.
Read the four delivery stages
- 1
Engineer the artwork
The supplied livery was mapped to the vehicle's actual panels — bonnet, mirrors, arches and tailgate — so the design flows unbroken around the body.
- 2
Print the set together
Panels for the fleet were printed as one colour-managed run, the only reliable way to keep eight vehicles visually identical.
- 3
Wrap as a production line
Vehicles were staged through the workshop in sequence, with each wrap fitted, trimmed and detailed before the next car moved up.
- 4
Release as one fleet
The finished vehicles were checked side by side, then handed over ready for their camera rigs and the road.
Project anatomy
What a fleet livery has to survive.
Street View cars work harder than most fleets — every daylight hour on the road, in every weather, while being photographed constantly. The build is chosen for exactly that life.
Printed wrap film
The full-colour livery is digitally printed on conformable wrap film, contour-fitted around curves, handles and panel gaps.
View fleet graphicsColour-managed printing
One managed print run across the whole fleet keeps brand colours identical from the first vehicle to the last.
See print capabilityFit around hardware
Roof rigs, sensors and mounting points are planned into the wrap layout, so equipment and livery work as one design.
View corporate signageMaterial decision
Why a printed wrap instead of cut vinyl graphics?
Cut vinyl suits logos and lettering on a factory paint colour. The Street View livery is a photographic artwork covering the whole body — only a printed wrap can carry a sky full of clouds across eight vehicles and keep every one identical. It also protects the paint underneath, which matters for a leased or resold fleet.
Fleet wraps are removable — when a campaign or livery changes, the fleet returns to base colour without repainting.
Budgeting a fleet program
What drives the cost of fleet branding.
Fleet programs are priced per vehicle with the engineering shared across the set. The main drivers are:
- Fleet size — setup and artwork engineering amortise across more vehicles
- Coverage: full wrap versus partial wrap or printed panels
- Panel complexity of the vehicle model
- Hardware the wrap must be fitted around
- Scheduling — staged rollouts versus all vehicles at once
Send your vehicle list and artwork for a program-specific quote — model and coverage change per-vehicle scope materially.
Technical detail
The deeper project information, available when useful.
The main story stays visual and easy to scan. Open these sections for the delivered scope, the evidence in the photography and the specifications that still need a site-specific review.
The confirmed scope shown and described on this page includes the following elements.
- Eight fleet vehicles in full printed wraps, delivered as one identical set
- The supplied livery artwork engineered to the vehicle's panels
- A colour-managed print run across the whole fleet
- Staged workshop installation, vehicle by vehicle
- Wrap layout planned around the roof-mounted camera rig hardware
The photo set documents the fleet through the wrap program and delivered into service.
- Vehicles staged through the workshop as a production line
- The finished set lined up side by side — consistency you can inspect
- Camera rigs mounted on the completed wraps
- The delivered fleet photographed at Sydney landmarks in service
A comparable fleet program should be scoped from its own vehicles and artwork.
- Vehicle make, model and panel complexity — every body shape templates differently
- Artwork readiness: print-ready livery versus design development
- Fleet size and how many vehicles can be off the road at once
- Roof equipment, sensors or fit-outs the wrap must work around
- Lease conditions and end-of-term removal requirements
Sydney proof · Fleet capability
A global brand's fleet, delivered locally.
This program was delivered in Sydney in 2018 for Google's Australian Street View fleet — eight vehicles wrapped as one consistent set and photographed everywhere from the Opera House to the suburbs they map. Platinum Signs delivers fleet branding programs like this for commercial fleets, trucks and work vehicles Australia-wide.
- Livery engineered once, repeated with discipline
- Colour-managed printing across the whole set
- Staged rollout that keeps the fleet working
Prepare a useful brief
What to send for a fleet branding program.
Fleet programs are scoped from the vehicles and the artwork — both matter before any pricing.
Read the four-point quoting checklist
- 1
The vehicle list
Makes, models and years — panel shapes drive the wrap engineering, so exact models matter.
- 2
Your artwork or brand kit
Print-ready livery files, or the brand assets a livery should be designed from.
- 3
Coverage level
Full wrap, partial wrap or printed panels per vehicle — and whether roofs are included.
- 4
Scheduling constraints
How many vehicles can be off the road at once, and any hardware fitted to them.
Frequently asked questions
Questions this project usually raises.
Practical answers for fleet and brand managers planning vehicle livery programs.
Print and process. The livery is engineered to the panels once, printed for the fleet in one colour-managed run, and installed as a staged production line — the Street View set was checked side by side before release.
Yes — it has to. The Street View cars carry roof-mounted camera rigs, and the wrap layout was planned around the mounting hardware so livery and equipment read as one finished design.
No — a professionally installed and removed wrap protects the paint it covers. That matters for leased fleets, which is one reason wraps are the standard for fleet branding rather than paint.
No — Platinum Signs' vehicle work is commercial fleet branding and truck signage. If you run a fleet of work vehicles, vans or trucks that should carry your brand, that is exactly the program on this page.
Related capability
Explore the services behind the Street View fleet.
Use the project as proof of fleet capability, then open the page that matches your vehicles.
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Reviews
What our clients say
Selected Google reviews about Platinum Signs
“I have worked with Platinum Signs for years and I can only say one thing: they live up to their name! It is rare to find a company that has the capability to become a true extension of your business.”
“The communication of Platinum Signs was just amazing, as was the finished product. Our client was immensely pleased at how the architect's drawings were brought to life. We have already recommended Platinum Signs to our other clients.”
“I've worked with Platinum Signs on two projects now and both have definitely exceeded my expectations. Yago and the team have consistently delivered.”
Fleet branding programs
Should your fleet be this recognisable?
Send your vehicle list and brand assets. We will scope the livery engineering, printing and staged installation as one program — for fleets of any size.