The panel system
Vertical sale panels — the offer on one, the Birthday artwork on another — composed per frontage from 160 printed panels.
Repeat campaign rollout · Retail window panels
160 Birthday Sale panels across nine Lounge Lovers showrooms.
The second national sale campaign documented for this showroom network: 160 digitally printed window panels on removable Easydot film, supplied and installed across nine showrooms in four states and territories.
Nine showrooms · NSW, VIC, QLD & ACT · supplied and installed by Platinum Signs
Campaign live
Terracotta Birthday Sale panels installed under the showroom's fascia lettering.
- Location
- NSW, VIC, QLD & ACT
- Rollout
- Nine showrooms
- Print run
- 160 printed window panels
- Media
- Easydot removable film
The project in detail
One Birthday artwork, nine very different storefronts.
Seven photographs show the campaign live across modern glass, archway and heritage frontages in different states.
Duplicate angles, courier paperwork and packing shots were removed. Each photograph shows a different frontage or a different way the panel system was composed.
Project at a glance
A campaign format built for the next campaign.
Sale networks change their windows several times a year. This Birthday Sale program used a repeatable panel format and a removable film, so each changeover gets faster instead of starting from scratch.
The media
Easydot dot-adhesive film, specified for short-term application: it goes on fast and comes off the glass cleanly at changeover.
The rollout
Supply and installation across nine showrooms in NSW, Victoria, Queensland and the ACT.
How it came together
From one campaign artwork to nine live frontages.
This network's frontages range from heritage arches to full-height glass sliders. The panel format absorbs that variety: the same artwork family, composed differently for each set of windows.
Read the four delivery stages
- 1
Panel plan per store
Each showroom's windows were mapped to a panel arrangement, keeping the offer and Birthday artwork consistent across very different frontages.
- 2
Campaign print run
160 panels were digitally printed in one controlled run for consistent colour across every store.
- 3
Removable film
Easydot's dot-pattern adhesive applies quickly without wet application and removes cleanly when the sale ends.
- 4
Network installation
Panels were kitted per store and installed showroom by showroom, with supply and installation handled as one scope.
Project anatomy
Why a removable dot-adhesive film suits repeat campaigns.
A sale network's glass gets re-dressed several times a year. The media choice decides whether each changeover is quick and clean or a scraping job.
Easydot removable film
A dot-pattern adhesive that applies fast without wet application and peels off cleanly, protecting the glass for the next campaign.
Explore window graphicsDigitally printed panels
One controlled print run kept the terracotta artwork consistent across all 160 panels and nine stores.
View printed graphicsPanel-based composition
Discrete vertical panels adapt one artwork family to frontages from heritage arches to full-height glass.
See shopfront signageMaterial decision
Why Easydot instead of standard adhesive vinyl?
For a short-term campaign across nine stores, a dot-adhesive film cuts installation time at every frontage and removes cleanly at changeover — which matters when the same glass will carry the next campaign within months.
Standard pressure-sensitive vinyls remain right for longer campaigns and permanent window branding, where maximum adhesion and lifespan outweigh changeover speed.
Budgeting a similar campaign
What drives the cost of a panel-based campaign rollout.
Panel campaigns are priced from the store list and the print run rather than a single sign specification. The main drivers are:
- Number of stores and total panels across the network
- Panel sizes and how much composition varies per frontage
- Media choice against campaign duration
- Whether supply-only or supply-and-install per store
- Geographic spread and access at each showroom
Send the store list and sale dates for a campaign-specific quote — repeat campaigns on a known network are typically faster to scope.
Technical detail
The deeper project information, available when useful.
The main story stays visual and easy to scan. Open these sections for the delivered scope, the evidence in the photography and the specifications that still need a site-specific review.
The confirmed scope shown and described on this page includes the following elements.
- 160 digitally printed window graphic panels
- Easydot media specified for short-term application
- Supply and installation as one inclusive scope
- Rollout across nine showrooms in NSW, Victoria, Queensland and the ACT
- Panel arrangements composed per frontage from one campaign artwork family
The photo set documents the campaign live on real storefronts across the network.
- The same panel system on modern, archway and heritage frontages
- Offer and artwork panels paired consistently across stores
- Coverage across multiple states on one campaign
- The campaign artwork reproduced consistently at every site
A comparable rollout should be scoped from the brand's own store list and artwork.
- Store list, window dimensions and panel counts per site
- Media choice against campaign duration and glass condition
- Interior or exterior application per site's exposure and cleaning regime
- Installation windows and access at each store
- Removal timing and the changeover plan for the next campaign
Repeat campaigns · National capability
The second documented campaign for the same showroom network.
This Birthday Sale rollout was completed across nine Lounge Lovers showrooms, following the network's earlier EOFY campaign produced by Platinum Signs — and the Birthday Sale itself has run with Platinum-produced graphics in consecutive years. Campaign programs like this can be coordinated nationally around a brand's store list and sale calendar.
- Store measurements reused from campaign to campaign
- One print run for colour consistency across the network
- Removable media so every changeover starts with clean glass
Prepare a useful brief
What to send for a repeat campaign program.
The first campaign builds the store knowledge; every one after it moves faster. Start with:
Read the four-point quoting checklist
- 1
Store list
The showrooms in scope, with addresses and photos of each frontage where available.
- 2
Campaign calendar
The sale events planned for the year, so media and changeovers can be planned as a program.
- 3
Artwork family
The campaign artwork or brand assets each sale's panels will be built from.
- 4
Access notes
Trading hours, centre requirements and any frontages with special access needs.
Frequently asked questions
Questions this project usually raises.
Practical answers for retail teams running seasonal sale campaigns across a store network.
Yes — that is what the panel format is for. Discrete vertical panels let the same offer and artwork compose differently on heritage arches, corner glass and full-height sliders, so the campaign reads consistently without forcing one layout onto every frontage.
Easydot is a dot-pattern adhesive window film specified for short-term application. The dotted adhesive applies quickly without wet application and removes cleanly, which suits sale campaigns measured in weeks on glass that will carry the next campaign soon after.
Generally yes. Store measurements, panel plans and access notes from the first rollout are reused, so later campaigns move faster to produce and install. Each campaign is still scoped from its own artwork and dates.
Yes. This rollout covered nine showrooms across NSW, Victoria, Queensland and the ACT with supply and installation as one scope. This page documents one Birthday Sale campaign; national programs are scoped from each brand's own store list.
Related capability
Explore the campaign work behind this rollout.
Compare the network's two documented campaigns, then open the product page that matches your own brief.
Lounge Lovers EOFY campaign
See the same network's EOFY sale rollout — around 170 linear metres of window graphics across seven showrooms.
View the EOFY projectWindow graphics
Explore printed window graphics and decals with instant online pricing.
View window graphicsShopfront signage
Plan permanent shopfront branding to sit behind your campaign graphics.
View shopfront signsTrusted by
Trusted by major brands and national organisations
Platinum Signs supports retail, property, construction, infrastructure, hospitality, workplace, government, education and corporate clients across Australia.
Reviews
What our clients say
Selected Google reviews about Platinum Signs
“I have worked with Platinum Signs for years and I can only say one thing: they live up to their name! It is rare to find a company that has the capability to become a true extension of your business.”
“The communication of Platinum Signs was just amazing, as was the finished product. Our client was immensely pleased at how the architect's drawings were brought to life. We have already recommended Platinum Signs to our other clients.”
“I've worked with Platinum Signs on two projects now and both have definitely exceeded my expectations. Yago and the team have consistently delivered.”
Retail campaign rollouts
Running seasonal sales across your store network?
Send the store list, campaign calendar and artwork. We will plan the panel system, media and installation sequence so every sale goes live on time.