The campaign system
One EOFY sale artwork family, adapted to each showroom's window runs so the offer reads identically at every store.
National campaign rollout · Retail window graphics
One EOFY campaign across seven Lounge Lovers showrooms.
Around 170 linear metres of digitally printed window graphics, produced from one approved campaign artwork system and installed across seven Lounge Lovers showrooms in four states and territories ahead of the EOFY sale.
Seven showrooms · NSW, VIC, QLD & ACT · produced and installed by Platinum Signs
Campaign live
The EOFY banner system carried across a full heritage showroom frontage.
- Location
- NSW, VIC, QLD & ACT
- Rollout
- Seven showrooms, one campaign
- Printed graphics
- Around 170 linear metres
- Media
- Promotional vinyl · matte laminate
The project in detail
The same campaign, live across very different frontages.
Seven photographs show the one campaign system working across heritage arches, corner glass, and full showroom buildings in different states.
Duplicate angles, in-progress packing shots and site-check images were removed. Each photograph shows a different frontage or sign format from the rollout.
Project at a glance
Same sale, same look, in every city at once.
A retail sale only works when every store announces it together. This program turned one approved EOFY artwork system into measured, store-specific window graphics for showrooms from Brisbane to Geelong.
The production run
Around 170 linear metres of 600mm-high graphics, digitally printed on promotional vinyl with a matte laminate.
The rollout
Store-by-store installation across NSW, Victoria, Queensland and the ACT in the lead-up to the sale period.
How it came together
From one artwork system to seven live storefronts.
Multi-site campaign work is a logistics job as much as a print job. Every showroom has different window runs, so each store was measured, printed and packed as its own kit.
Read the four delivery stages
- 1
Store-by-store measurement
Each showroom's window runs were confirmed individually, from a 5-metre frontage to runs approaching 40 metres.
- 2
Campaign print run
The graphics were digitally printed on monomeric promotional vinyl — media matched to a sale campaign's lifespan, not oversold.
- 3
Matte lamination
A matte laminate keeps the sale message readable in glass reflections and daylight glare across every frontage.
- 4
Coordinated installation
Kits were dispatched and installed store by store so the campaign went live across the network ahead of the sale.
Project anatomy
Campaign media, specified for a campaign lifespan.
Sale graphics have a job to do for weeks, not years. The specification matches the media and finish to that lifespan, which keeps a national rollout affordable enough to repeat every season.
Digitally printed graphics
The campaign artwork was digitally printed in consistent colour across every store's window runs.
Explore window graphicsMonomeric promotional vinyl
A short-term promotional film that applies cleanly and removes cleanly when the sale ends.
See shopfront signageMatte laminate finish
Lamination protects the print through the campaign and cuts glare so the offer stays readable on glass.
View printed graphicsMaterial decision
Why promotional vinyl instead of premium long-life film?
For a sale campaign measured in weeks, monomeric promotional vinyl delivers the colour and coverage the campaign needs at a cost that can be repeated for every sale event, and it removes cleanly at changeover.
Long-life cast or polymeric films remain the right specification for permanent branding, vehicle work and exposed exterior graphics that must last years rather than weeks.
Budgeting a similar campaign
What drives the cost of a multi-store campaign rollout.
Campaign rollouts are priced from the store list rather than a single sign specification. The main drivers are:
- Number of stores and total linear metres of window coverage
- Media and laminate specification against campaign duration
- How much the artwork varies between frontages
- Installation access, trading hours and geographic spread
- Whether end-of-campaign removal and changeover are included
Send the store list and sale dates for a campaign-specific quote — frontage sizes and access differ materially between stores.
Technical detail
The deeper project information, available when useful.
The main story stays visual and easy to scan. Open these sections for the delivered scope, the evidence in the photography and the specifications that still need a site-specific review.
The confirmed scope shown and described on this page includes the following elements.
- Around 170 linear metres of digitally printed 600mm-high window graphics
- Monomeric promotional vinyl with matte lamination
- Store-specific print runs for seven showrooms, including a two-street Geelong frontage
- Rollout across NSW, Victoria, Queensland and the ACT
- Installation coordinated ahead of the EOFY sale period
The photo set documents the campaign live on real storefronts rather than a mock-up.
- The same campaign system across heritage, modern and corner frontages
- Consistent banner placement across long window runs
- Coverage across multiple showroom buildings in different states
- Formats from long horizontal runs to door-height verticals
A comparable rollout should be scoped from the brand's own store list and artwork.
- Store list, window runs and measured dimensions per site
- Artwork adaptation across different frontage widths
- Media choice against the campaign's actual duration and exposure
- Installation windows, trading hours and access at each store
- Removal at the end of the campaign and changeover to the next
Repeat campaigns · National capability
Built to repeat: the same network, every sale season.
This EOFY rollout was completed across Lounge Lovers showrooms in four states and territories, and Platinum Signs has since produced further national campaign changeovers for the same showroom network. Campaign programs like this can be coordinated nationally around each brand's store list, artwork calendar and sale dates.
- One artwork system, store-specific print kits
- Coordinated installation ahead of a fixed sale date
- Removal and changeover at the end of each campaign
Prepare a useful brief
What to send for a multi-store campaign rollout.
Campaign rollouts are quoted from the store list and the calendar — both matter as much as the artwork.
Read the four-point quoting checklist
- 1
Store list
The showrooms in scope, with addresses and photos of each frontage where available.
- 2
Campaign artwork
The approved sale artwork, or the brand assets it will be built from.
- 3
The sale dates
When the campaign must be live and when it comes down — the deadline drives the production plan.
- 4
Access notes
Trading hours, centre management requirements and any stores needing after-hours installation.
Frequently asked questions
Questions this project usually raises.
Practical answers for retail marketing teams planning multi-store sale campaigns.
Yes. This program covered seven Lounge Lovers showrooms across NSW, Victoria, Queensland and the ACT from one approved artwork system, with each store's graphics printed to its own measured window runs and installed ahead of the sale.
Sale graphics live for weeks, so the media should match. Monomeric promotional vinyl prints well, applies and removes cleanly, and keeps the cost of a national rollout low enough to repeat for every sale event. Long-life films are specified where graphics must last years.
Each store is treated as its own kit — measured, printed, packed and dispatched individually — then installation is sequenced so every frontage is live before the campaign start date rather than store by store after it.
Yes. Further national sale campaigns have been produced for this same showroom network since this rollout, reusing the store measurements so each new campaign moves faster. This page documents one EOFY campaign rollout; every new campaign is scoped from its own store list and dates.
Related capability
Explore the services behind the Lounge Lovers rollout.
Use the campaign as proof of multi-site delivery, then open the product page that matches your own brief.
Window graphics
Explore printed window graphics and decals with instant online pricing.
View window graphicsShopfront signage
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View wall graphicsTrusted by
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Platinum Signs supports retail, property, construction, infrastructure, hospitality, workplace, government, education and corporate clients across Australia.
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Retail campaign rollouts
Planning a sale campaign across your store network?
Send the store list, campaign artwork and go-live date. We will scope the print run, kits and installation sequence to have every frontage live on time.