Dimensional identity
Matt-black 304 stainless and acrylic letters, 220mm tall and 30mm deep, backlit at 4000K and pinned to the tiled bulkhead around the tenancy.
Sydney project · Retail tenancy package
Every sign an anchor tenant needs at the new Sydney Fish Market.
When Claudio's Seafoods moved into the new Sydney Fish Market, one signage package had to carry the whole tenancy — backlit dimensional lettering around the bulkhead, a crab-motif graphic band on the mosaic tiles, 57 branded ancillary pieces, an interchangeable menu system and a roaming tasting cart — delivered inside a live construction program before the market opened.
Sydney Fish Market, Blackwattle Bay · surveyed, produced and installed by Platinum Signs
Backlit identity, installed
Matt-black dimensional letters, halo-lit at 4000K, over the crab-motif tile band.
- Location
- Sydney Fish Market, Blackwattle Bay
- Identity
- Backlit 304 stainless letters
- Scope
- Fascia · band · menus · cart · 57 ancillary
- Install
- 80.5 crew hours, staged visits
The project in detail
From letter tests on the bench to a glowing tenancy.
Eight photographs follow the package from production checks through installation inside the live construction site to the finished elements in place.
Photography was taken during the fit-out, before the market opened — the crews and access equipment in frame are the build happening around the signage.
Project at a glance
One tenancy, one brand, many signage systems.
A market tenancy is not a single sign. Claudio's needed its identity to work at every scale — from the bulkhead visible across the hall down to the price tags and the cart that roams the concourse.
A band with a crab in it
A graphic band derived from Claudio's crab logo runs along the white mosaic tiles, tying the counters together under one mark.
The working signage
Fifty-seven branded ancillary pieces, an interchangeable acrylic menu system and a fully branded tasting cart handle the day-to-day selling.
How it came together
Delivered inside someone else's construction program.
Fit-out signage lives or dies by coordination. The tenancy was measured, produced and installed while the wider market build ran around it — with access windows, other trades and an immovable opening date.
Read the four delivery stages
- 1
Site survey first
Sizes and installation specs were confirmed on site before production, so every element arrived made for its exact position.
- 2
Artwork made production-ready
Claudio's supplied brand files were adjusted and prepared for each output — dimensional letters, tile graphics, menus and cart panels.
- 3
Production across materials
Stainless and acrylic letters, printed crab motifs for the tile band, UV-printed acrylic menu components and powder-coated cart panels were produced as one coordinated package.
- 4
Staged installation
Two-installer crews worked staged visits — early starts and weekend work included — around the fit-out program, ahead of the market's January 2026 opening.
Project anatomy
Materials specified for a working seafood hall.
A fish market is a hard environment — moisture, cleaning, food handling and constant traffic. Every element was specified to look premium and survive the trade.
304 stainless + acrylic letters
Matt-black sprayed 304 stainless steel with acrylic, backlit by 4000K LEDs — corrosion-resistant dimension for a wet environment.
View illuminated signsUV-printed acrylic menus
10mm matte white acrylic menu components on acrylic rails, with interchangeable letter and number sets for seasonal pricing.
View acrylic signsApplied graphics at every scale
Crab motifs for the mosaic band, branding across 57 ancillary pieces and vinyl-on-aluminium panels for the tasting cart.
View shopfront signsWorking with the fit-out
Why one signage partner for the whole tenancy?
Splitting a tenancy package across suppliers multiplies coordination risk inside a construction program. Running identity letters, tile graphics, menus, ancillary branding and the cart as one package meant one site survey drove every element, the brand stayed consistent across materials, and installation slots inside the fit-out could be shared across the scope.
Some elements — the mosaic tiles and the pendant lights — were supplied through the wider fit-out, with Platinum Signs producing and applying the branding to them. That kind of integration is normal on anchor-tenancy work.
Budgeting a tenancy package
What drives the cost of a tenancy signage package.
Packages are priced element by element rather than as one sign. The main drivers are:
- How many signage systems the tenancy needs — identity, menus, ancillary, mobile units
- Materials per element: fabricated metal and acrylic versus applied graphics
- Illumination scope and the power provisions available in the fit-out
- Installation staging, inductions and access inside a construction program
- Artwork readiness of the brand files supplied
Send your fit-out drawings and element list for a package-specific quote — precinct guidelines and builder programs change scope materially between tenancies.
Technical detail
The deeper project information, available when useful.
The main story stays visual and easy to scan. Open these sections for the delivered scope, the evidence in the photography and the specifications that still need a site-specific review.
The confirmed scope shown and described on this page includes the following elements.
- Site survey to confirm sizes and installation specs before production
- Artwork adjustment from the client's supplied brand files
- Backlit dimensional identity lettering — matt-black 304 stainless and acrylic, 4000K halo
- Crab-motif graphic band applied along the tenancy's mosaic tiles
- 57 ancillary signage pieces branded for the tenancy
- Interchangeable seasonal menu system in UV-printed matte acrylic
- Sign package for the mobile tasting cart, including 3D lettering and menu boards
- Staged two-installer visits totalling 80.5 hours, including weekend work
The photo set documents the package produced, quality-checked and installed inside the live fit-out.
- Backlit letters powered and checked before leaving the workshop
- The identity band and roundel installed across multiple bulkhead faces
- Ancillary and menu elements in their final positions
- The branded tasting cart complete on the market floor
A comparable tenancy package should be scoped from its own fit-out documentation.
- The centre or precinct's tenancy signage guidelines and approval process
- Which elements are supplied by the fit-out versus produced new
- Surface conditions — tile, bulkhead cladding, joinery — for each fixing
- Access windows and induction requirements inside the construction program
- Trading-environment demands: moisture, cleaning regimes, food safety
Sydney proof · Fit-out capability
Anchor-tenant signage, delivered to an immovable deadline.
This package was delivered for Claudio's Seafoods — a family seafood business trading since 1985 — as it moved into the new Sydney Fish Market at Blackwattle Bay ahead of its January 2026 opening. Platinum Signs scopes and delivers complete tenancy packages like this for retailers, hospitality groups and food operators Australia-wide.
- One survey drives every element of the package
- Production coordinated across metal, acrylic, print and vinyl
- Installation staged around a live construction program
Prepare a useful brief
What to send for a tenancy signage package.
Tenancy packages are scoped from the fit-out drawings and the landlord's rules — both matter before any pricing.
Read the four-point quoting checklist
- 1
The tenancy drawings
Fit-out plans and elevations, plus the precinct's signage guidelines if the landlord has issued them.
- 2
Your brand files
Vector logo and brand assets — the package works best when one artwork source drives every element.
- 3
The element list
Everything the tenancy needs signed: identity, menus, price systems, ancillary pieces, carts or kiosks.
- 4
The program
Key fit-out dates, access windows and the opening deadline the package must beat.
Frequently asked questions
Questions this project usually raises.
Practical answers for retailers and operators planning a tenancy fit-out package.
The whole package. At Claudio's the scope ran from backlit stainless identity letters to tile-band graphics, 57 ancillary pieces, an interchangeable menu system and a branded tasting cart — produced and installed as one coordinated project.
Around the builder's program. Installation at the new Sydney Fish Market ran as staged two-installer visits — 80.5 hours in total, including early starts and weekend work — fitted to access windows agreed with the fit-out team.
That is common on tenancy work. At Claudio's the mosaic tiles and pendant lights came through the wider fit-out, and Platinum Signs produced and applied the branding to them. Scope boundaries like this are confirmed at the survey stage.
Yes — that was designed in. The seasonal menu system uses interchangeable acrylic letter and number sets on rails, so Claudio's team can update offers and prices without a signwriter.
Related capability
Explore the services behind the Claudio's package.
Use the project as proof of full-package capability, then open the page that matches your fit-out.
Illuminated signs
Explore backlit and halo-lit dimensional lettering for tenancies and shopfronts.
View illuminated signsAcrylic signs
See the acrylic fabrication behind the interchangeable menu system.
View acrylic signsShopfront signs
Complete shopfront and tenancy identity, from survey to install.
View shopfront signsTrusted by
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Tenancy signage packages
Fitting out a tenancy with a deadline that will not move?
Send your drawings, brand files and the list of everything that needs signing. We will scope the full package — production, coordination and staged installation — as one project.