Two illuminated blades
A round double-sided light box carrying the H monogram and a rectangular double-sided light box carrying the HALI wordmark, both projecting from the wall so they read along the footpath rather than only face-on.
Alexandria project · Illuminated shopfront package
Two lit blades, a set of fabricated letters and a printed window.
HALI's Alexandria showroom needed a shopfront that reads from the footpath and along the street in both directions. The package pulls together two double-sided LED blade signs, a run of fabricated metal facade letters and a printed window campaign — each surveyed, built in our own workshop and installed to the existing brickwork and glazing.
Alexandria, Sydney · Double-sided LED light boxes, fabricated metal letters and printed window graphics
The round blade, reading both ways
The double-sided round light box carries HALI's H monogram on opal acrylic faces in a black powder-coated frame, projecting from the wall so the mark reads along the street from either direction.
- Location
- Alexandria, Sydney, NSW
- Illuminated signs
- Two double-sided LED light boxes
- Facade letters
- Fabricated metal, approx. 2.45 m wide
- Faces & frames
- Opal acrylic, black powder-coated
The project in detail
The blades, the letters, the window and the workshop.
Six photographs across the finished Alexandria shopfront and the workshop build — the fabricated letters and window campaign in place, both LED blade signs on the street, a mounting detail, and the light boxes coming together before install.
Photographs are of HALI's own signage. Incidental brand names in the background — a neighbouring business and a workshop printer — belong to third parties, not to this project.
Project at a glance
Two blade signs, a set of letters and a printed window.
This was one shopfront with three distinct pieces of work in it. Each element sits on a different surface, carries a different part of the brand and has its own fixing and finish decisions.
Fabricated facade letters
The HALI name sits across the brick facade as individual fabricated metal letters in a black texture finish, held off the wall on welded pins so daylight throws a soft shadow behind each letter.
A printed window campaign
Ultra-clear printed vinyl turns the shop glazing into a repeating SALE graphic, applied across the window bays so the promotion carries at a distance without hiding the interior completely.
How it came together
Measure the brick and the glass, then build to what is there.
A heritage brick facade and a run of shopfront glazing set the constraints before anything is drawn: the brick courses, the window bays and the sightlines along the street are all fixed. The job worked from a site survey through approved artwork to a staged install.
Read the four delivery stages
- 1
Survey the facade
The brickwork, the window bays and the approach angles along the street were measured and photographed so the letter run, the blade positions and the window graphics could be set to the real facade rather than to a drawing.
- 2
Approve the artwork
The H monogram, the HALI wordmark and the window campaign were mocked up against the facade and signed off before any material was cut, so the brand lock-up and the sign positions were agreed together.
- 3
Build it in our workshop
The letters were cut and finished in a black texture, the two light boxes were assembled with opal acrylic faces in powder-coated frames and internal LED, and the window graphic was printed on ultra-clear vinyl — all built in our own workshop.
- 4
Install to brick and glass
The blade signs were bracket-fixed into the brickwork, the fabricated letters were set out and pinned off the wall, and the printed vinyl was applied to the glazing on site.
Project anatomy
Illuminated blades, fabricated letters and a printed window.
A shopfront package like this pulls three material decisions together — a lit blade that reads at night, letters that carry the name in daylight, and a printed film that turns the glass into a campaign.
Double-sided LED light boxes
Opal acrylic faces in a black powder-coated frame with internal LED, so both the round and the rectangular blade read as a clean lit shape from either side of the footpath.
Explore light box signsFabricated metal letters
The HALI name is a run of fabricated metal letters in a black texture finish, held off the brick on welded pins so each letter sits proud of the wall with its own shadow line.
Explore metal lettersIlluminated shopfront signage
Blade signs, facade letters and window graphics planned as one package so the lit elements, the daylight elements and the campaign glazing read together across the facade.
Explore illuminated signsMaterial decision
Why a double-sided light box for the blades?
A projecting blade only earns its position if it reads to pedestrians approaching from both directions. Building each blade as a double-sided LED box with opal acrylic faces means the mark is even and legible from either side by day and lit by night, rather than a flat panel that disappears edge-on.
Blade size, projection off the wall and bracket detail should be set against each facade and the local awning and footpath clearances rather than carried across from this project.
Pricing context
What shapes the price of an illuminated shopfront package?
Packages like this are quoted line by line against the surveyed facade. We explain the cost drivers without publishing HALI's commercial terms.
- Number of illuminated blades and whether they are single or double sided
- Letter size, depth and finish, and how they are fixed to the facade
- Printed window area, film type and how much of the glazing is covered
- Facade access, working at height and the number of separate site visits
Send photographs of the facade and glazing, approximate dimensions and vector artwork for a current indication. Final pricing follows the confirmed survey.
Technical detail
The deeper project information, available when useful.
The main story stays visual and easy to scan. Open these sections for the delivered scope, the evidence in the photography and the specifications that still need a site-specific review.
The project record and owned photographs support the following Alexandria shopfront-signage scope.
- Site survey of the brick facade and shopfront glazing
- One round double-sided LED light box carrying the H monogram
- One rectangular double-sided LED light box carrying the HALI wordmark
- One run of fabricated metal facade letters, approx. 2.45 m wide
- Printed ultra-clear window graphics for the shopfront campaign
These details belong to this HALI project and should not be transferred to another shopfront without review.
- Light boxes: double-sided, opal acrylic faces, black powder-coated frame, internal LED
- Round blade carrying the H monogram; rectangular blade carrying the HALI wordmark
- Facade letters: fabricated metal, black texture finish, welded pins, held off the brick
- Letter run: individual letters, approx. 2.45 m wide overall
- Window graphics: ultra-clear printed vinyl applied to the shopfront glazing
Brick facades and shopfront glazing vary between buildings, so the survey drives the specification.
- Brick condition, course spacing and suitable fixing points for letters and brackets
- Awning height, footpath clearance and any council or heritage requirements
- Blade projection and sightlines from each approach along the street
- Glazing size and film type for any printed window campaign
- Access, working at height and permitted install hours
Sydney proof · National capability
One Alexandria shopfront, repeatable across a retail network.
This case study documents a single HALI shopfront in Alexandria, Sydney. For a retailer running several showrooms, Platinum Signs can hold one approved sign and finish standard across the network while surveying each facade for brick type, awning and footpath clearances, blade sightlines and install access.
- One approved blade, letter and window standard
- Facade-by-facade survey of brickwork and glazing
- Coordinated production, staging and installation
Prepare a useful brief
What to send for a shopfront signage package.
A clear first brief lets the team assess sign type, finish, fixing and install sequencing before confirming scope and price.
Read the four-point quoting checklist
- 1
Photographs of the facade
Include the full shopfront, the brickwork or render, the awning and the window bays, with enough context to see the approach angles from the street.
- 2
Signs and sizes
Note which elements you want — blade signs, facade letters, window graphics — and any approximate sizes or positions you already have in mind.
- 3
Vector artwork
Supply the approved logo files, brand colours and any guidance on lock-ups, spacing or minimum sizes.
- 4
Access and timing
Confirm footpath and awning access, working-at-height requirements, permitted install hours and whether any existing signage must come down first.
Frequently asked questions
Questions this project usually raises.
Practical answers about double-sided blade signs, fabricated letters, printed window graphics, pricing inputs and multi-store rollout.
A round double-sided LED light box carrying the H monogram, a rectangular double-sided LED light box carrying the HALI wordmark, a run of fabricated metal facade letters around 2.45 m wide, and printed ultra-clear window graphics for the shopfront campaign.
The blade is built as a shallow box with an opal acrylic face on each side and LED lighting inside a powder-coated frame. Projecting from the wall, it reads to people approaching from both directions and stays legible as a lit shape at night.
Each letter is built with welded pins on the back that locate into holes drilled into the brickwork, holding the letters off the wall on a small standoff. That standoff keeps water off the face and lets daylight throw a soft shadow behind each letter.
Yes. Printed vinyl is applied to the glass and can be removed and replaced without touching the sign work above it, which makes it a practical way to run a seasonal promotion and then change it out.
Price depends on the number of illuminated blades, the size and finish of any fabricated letters, how much of the glazing carries printed graphics, and the facade access the install needs. Send photographs, approximate sizes and vector artwork for a current indication.
Related capability
Explore the services behind the HALI shopfront.
Use the completed Alexandria shopfront as visual proof, then move into the sign service that matches your own storefront brief.
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Shopfront signage and rollouts
Fitting out a shopfront, or rolling a look across several stores?
Send photographs of your facade and glazing, the signs you have in mind and your vector artwork. We will help define the right sign type, finish, fixing and install sequence.